Animal are clever. A cool name won't sell a product
forever, and Animal have updated , expanded and improved to come
up with a range of stuff from bags to sunglasses that looks bang
up to the minute and works. Nevertheless, they got famous for one
thing: tough, expensive watches with psychadelic faces and interchangable
velcro straps. Bloody Genius! It was a quality product and long
before Nokia had the idea there was a booming market in changing
your watch strap to match your mood, your bike or your lycra.